Marketing & Communications - (Nashville, TN)

Christopher Lopez EDUCATION The University of Memphis ‘16 • Masters of Arts – Advertising & Public Relations The University of Tennessee ‘12 • Bachelor of Arts – Political Science concentration Public Administration CERTIFICATIONS • Google Analytics, Google AdWords, Bloomberg Markets Concepts, CITI - Social & Behavioral Research, TEFL Business WORK EXPERIENCE Marketing Digital & Events Programs Coordinator, Hilton Worldwide 11/2015 – 12/2016: Memphis, TN • Pushed brand & marketing goals by creating & managing content by using consumer research & analytics • Used A/B testing & consumer research for web page updates, webpage mapping & created easier pathway for consumers on-line • Worked on multiple projects & used Basecamp & Slack as project management software, established timelines to meet goals & release dates • Improved & created an easier on-line booking process (10 steps to four steps) for consumers & increased room booking & loyalty program