Integrated Marketing Communication - (Lake Oswego, OR)

Janice M. Caprelian, MBA, MS 323-816-XXXX/ XXXX@u.northwestern.edu; linkedin.com/in/janice-caprelian-a39b7127 Strategic Bio-Pharma professional has extensive award-winning experience uncovering consumer insights, launching successful brands and engaging satisfied customers. Professional Experience Merck 2006-Present Executive Hospital Surgical & Anesthesia Sales – Oregon, Washington, Idaho (2013) • Aligned and executed brand strategies based on customer insights to secure contracts in 6 health systems. • Created and delivered brand messaging and value to customers that resulted in adoption and utilization of in sales. • Designed and execute promotional medical education programs and training for over twenty hospitals • Recognized frequently for product launch achievements • Planned and executed new brand portfolio that resulted in contracts in 6 health systems